Last night I noticed a television ad for a BMW car dealership. I was dumbfounded by the declaration that this was not an ordinary car dealership, but a “shrine†and a “temple†to the “ultimate driving machine.â€
I have never seen a more blatant example of the worship of material goods.
In future I’ll be searching every ad I see for the diction of religion in the service of consumerism.
Additional examples:
A pet commercial uses the tag, “For the love of dog,” clearly a play on the expression “For the love of God.”